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Why do we have to go beyond the book itself?

Educación  · 

Why do we have to go beyond the book itself?

I really like paper books, I'm one of the guys who still read paper books, but today’s discussion is not about reading on paper or eBooks, alone about this issue we could be talking for hours. Today, I would like to share a reflection on the children's book. 

I really like paper books, I'm one of the guys who still read paper books, but today’s discussion is not about reading on paper or eBooks, alone about this issue we could be talking for hours. Today, I would like to share a reflection on the children's book.

Our society has changed, the crisis we are living through has changed us, but our children still grow up learning, reading and playing. Everyday more and more parents buy apps, why? They are inexpensive, fun and in most cases parents do not have to intervene... and there might be many other reasons, some of them more understandable, some less. But for the same reasons probably parents are buying less books. And this has consequences since reading is encouraged at home, not at school, we know this and studies show it over and over again.

So, what do I mean when we say that we have to go beyond the book itself? I don’t think that we should create an app for every book. I simply mean that today, publishing is more than just editing a book, "we have to go beyond" means that each book or series should be created thinking in a clearly defined audience and age group. If publishing would follow the parameters of any other sector, we would create a consistent promotion strategy from the outset, and all elements of the marketing mix would connect the product with the target audience. A 360-degree approach with the product in the center. But often in our industry this is not happening, too often we do not think about all the elements to reach the final customer, both offline and online.

Obviously, we have seen great publishing projects, accompanied by wonderful communication strategies that have been consistent with the audience, and as a result, well-promoted (good) books normally become also commercially quite successful books. How? It is not about filling the channel with books, but about being relevant for your target audience at the right moment. The secret is to convince your client at the moment when he or she is willing to listen. It’s about explaining and sharing, about giving before receiving. The secret behind sales, like in any other industry, is (over) fulfilling your clients’ needs and expectations.

The most loved books are those that are well explained to potential clients.

Some ideas:

  • If the client is a parent of a very young child, teach her what the book looks like inside, without fear. If the book is great, sales will increase.  
  • If the client is a parent of a child aged 3 to 8 years, the value lies in explaining what they can do with that particular book, which values ​​conveys that book. All books are published for a reason, a certain topic in more or less depth. But that kind of information rarely reaches parents before buying.
  • If the client is a parent of a child aged 8 or 9 years, she wants her child having fun and looks for different elements that motivate her child to read the book over and over again by himself.
  • If the client is a child over 12 years, she looks for stories that are relevant for her life, stories she can relate to.

Do you think that all book releases are responding to these concerns? In Boolino we see every day that the most loved books and best-positioned books in our ranking are those that are well explained to potential clients.

Let’s talk about this, if you want...

Yours, Sven

Find me on twitter: @boolino, @svenhuber, #SharingStories 

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Palabras clave de este post: publishing projects, children's books, books por children over 3, books for children over 8, books for teenagers over 12

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